Beauty Campaign

A program through which Jacques Janine donates a day where they provide their professional services to satisfy senior citizens with a full beauty treatment. Services performed by professionals range from hair, nail and skin care to make-up. Everything is done with great affection by the Jacques Janine staff.

Since 2006 the Beauty Campaign has had volunteer nail technicians, make-up artists and hairdressers offer full beauty treatments to Senior Citizens.

It is considered a special day where Seniors feel valued and admired through the support and attention of many volunteers.

"The idea behind the beauty treatment is to lift self-esteem and ensure a strong sense of personal pride among the elderly."

(Regina Moraes, Velho Amigo Project president)

Gallery of Images


+55 (11) 3071-4040
+55 (11) 3079-0018


Estrada das Lágrimas, 2317- 2º andar
Heliópolis – São Paulo, SP
Zip code: 04232-000

How to contribute

For more information about how to contribute, click here.

Become a Volunteer

For more information about becoming a volunteer, click here.

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